IN Groupe

France

IN Groupe

IN Groupe is a French global specialist in secure identity and trust services, offering solutions that combine electronic, optical, biometric, and digital technologies. It works with governments and businesses to secure identities, protect sensitive data, and support the shift from physical to digital identity.

https://ingroupe.com

Projects

M&A

Context:

IN Groupe’s landmark 2025 acquisition of IDEMIA Smart Identity, completed on July 1, 2025, was the company’s largest deal to date. Mediatree was engaged to help align the two leadership teams and bridge their different working cultures over a six-month integration period.

Format:

Main Day 1 Celebration event, wolrwide streaming, leadership events and workshops, virtual celebrations

Location:

The Bridge, Paris

Attendees:

400+ in person, 3000+ online

Highlights:

Leveraging of bespoke technology to ensure participation of over 3000 employees worldwide with each appearing on gigantic screens

Services:

Animation, curation and gamification of leadership events, activation campaign, creation of a transition brand identity and implementation, video production, creation and distribution of 4000+ branded welcome packs and branding elements for 73 locations worldwide leading up to the organisation of the main hybrid Day 1 celebration