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Category
Jornada para Inversores
Lenta
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Project Info
Lenta
- Topic:
- Capital Markets Day 2021
- Location:
- Moscow
- Format:
- 2 hour hybrid event with top management presenting from Moscow studio and attendees joining via an interactive video platform - Live Q&A
- Features
- First hybrid digital CMD in the company history
Lenta is one of the largest retail chains in Russia and the country’s second largest hypermarket chain. Lenta operates 144 hypermarkets in 71 cities across Russia and 41 supermarkets in Moscow and St. Petersburg.
In March 2021, Mediatree has helped Lenta organising their first hybrid digital CMD, joined via a video webcast platform by over 800 attendees worldwide. The event was streamed out from a studio in Moscow.
Services:
Studio, catering, make-up artists, sourcing, extensive production support, logistical support and event management, invitation management, coordination of the video platform and webcast.
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